With all of the information available to you, the opportunities for personalization are virtually endless. In order to boost your site’s engagement and conversions, we recommend customizing the following elements:

Greetings

By giving your visitors a personalized experience from the second they arrive on your site, you can immediately start helping them find the information they need. Greet first-time visitors with an overview of your site, and returning visitors with links to the products they previously viewed.

Calls to action

Different calls to action are necessary at different stages in the buying process. First-time visitors might be scared off by overt, “Buy now!” messages, while potential customers who have been considering your products for a while probably won’t be motivated to click on a, “Learn more” button.

With timely calls to action, you can speak to visitors based on how long they’ve been familiar with your site, what actions they’ve previously taken, and real time behavior. These targeted messages are much more compelling than generic statements meant to appeal to all visitors.

Special offers

All customers like receiving incentives, but not all customers like the same incentives. By offering customized coupons, discounts, and pricing packages, you can increase the chances that each visitor sees a promotion that is appealing to them.

Suggested content

After reading all of the content on any given page, your site visitors have two options — go to another page, or leave your site entirely. If you don’t provide them with an easy way to get to relevant articles, product pages, or further steps, they’re likely to do the latter.

With Marketing Cloud Platform, you can use a combination of data points to ensure that each visitor is shown targeted, relevant content. This will increase the time they spend on your site, as well as their chances of eventually becoming a customer.