Ecommerce PPC Management Services: Increase Your ROAS

For example, when launching a pay-per-click campaign, you can specify your monthly ad spend, your budget for specific ad groups, and your bids for different keywords. It’s an immense amount of freedom and contributes to the cost-effectiveness of PPC.

The fact that our ecommerce PPC management services include strategic bid management helps amplify this benefit. We help your company optimize your monthly ad spend by ensuring your campaigns maintain cost-effective bids throughout the month.

3. Create hyper-targeted ads with ecommerce PPC

Ecommerce PPC also features a significant number of targeting options. This trait makes it one of the best online advertising strategies available. With the various targeting options available, your Corporate Hi-Tech account manager can make hyper-targeted, revenue-driving campaigns for you.

A few examples of the custom targeting options available in Google Ads include:

• Location
• Demographics
• Device
• Interests
• Behavior
• Topics

You can also take advantage of remarketing when it comes to ad targeting. This targeting option focuses your ads on users that make up a specific audience that visited your site, like shoppers that abandoned their shopping carts, for example.

With our ecommerce PPC management plans, you can take full advantage of these targeting options without the worry of creating an overly targeted campaign. Your account manager will research your shoppers to develop a broad audience first and then narrow it over time by using your campaign data.

This kind of approach provides you with a data-backed strategy versus one based on guesses.

4. Generate more brand awareness with ecommerce PPC

PPC is also a great way to boost awareness of your ecommerce store.

While brand awareness isn’t a core focus for most ecommerce companies, it’s a worthwhile goal. When you dedicate some of your ad strategy to brand awareness, you can capture future market share by focusing on users in earlier stages of the digital marketing buying funnel.

With brand awareness campaigns, you often target keywords and phrases related to your business, as well as competitors. For example, you may target a competing brand name to make users aware of your company as an alternative option.

Even though people may click on your ad and skip buying from you, they have a better chance of remembering your company and brand. Their memory can come in handy when shopping for family or suggesting a product to a friend.

As your ecommerce PPC management partner, our agency will help you maximize brand awareness.

Our service plans include ad campaign copywriting, as well as ad copy testing, which means we can refine the content of your brand awareness ads to improve their impact and memorability. Even better, we feature an in-house copywriting team to help us do it.

5. Use a measurable ad strategy with ecommerce PPC

With ecommerce PPC, it’s also incredibly easy to track and measure the success of your campaigns.

Via Google Ads’ conversion tracking, you can gauge the effectiveness of your PPC campaigns and determine how many ad clicks lead to website purchases, phone calls, blog signups, and more. You can also link Google Analytics to your Google Ads account for even more insight.

This information can help you build a stronger campaign for your ecommerce business. You can even use PPC data to inform other online marketing strategies, such as search engine optimization (SEO) or conversion rate optimization (CRO).

Of course, when you partner with Corporate Hi-Tech, your account manager will take care of creating and setting up your Google Ads account (unless you already have one) and will link your Google Analytics and Google Ads accounts if they aren’t already.

Your dedicated account manager will also look for trends in your campaigns, which they’ll show your team during your monthly consultation. If you want to check for patterns too, you can always log in to your Google Ads account.